Guccio Gucci was the son of a leather craftsman. He spent many years traveling, and worked for a while in London's swank Savoy Hotel where he gained an appreciation for the finer things in life. Guccio founded the Gucci label in 1906 in Florence, originally intending it as a saddle shop. His talent
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for creating quality leather goods became well known, and he soon branched out into luxurious leather bags and high-priced luggage.
This small shop continued to grow, with Gucci hiring only the finest craftsmen to create his exclusive designs. In 1938, the shop opened a second storefront on the Via Condotti in Rome.Gucci and his designers continued to expand their product line, and in 1947, the signature leather handbag with bamboo straps was born.
Three years later, Gucci created the infamous red striped webbing, inspired by a saddle girth. Other trademark creations from this period included the leather moccasin with a metal bit, and various shoes, ties, and bags. Gucci handbags became a symbol of ultimate
Gucci online store glamour and luxury for women during this period, and remain so to this day. Jacqueline Onassis was seen carrying a Gucci bag.Gucci launched the Jackie-O or Bouvier line of bags in 1961 and still carries them.
Guccio's sons, Rodolpho, Aldo, Ugo, and Vasco, all joined their father in the company, and things were going very well for them. Two more shops were opened in Italy, one in Milan and a second
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swim spastore in Rome. Guccio passed away in 1953, leaving the House of Gucci to Rodolpho and his brothers.
The
Gucci online store label continued to grow and thrive, opening more boutiques in London, Paris, New York, Palm Beach, and Tokyo. Celebrities such as Audrey Hepburn, Grace Kelly, and even Jackie Kennedy were buying the Gucci brand, and more importantly, being photographed wearing it. The GG logo was born around this time, featuring the initials of Guccio Gucci. This was the
Gucci on sale heyday period for Gucci, and interest in their clothing, accessories, and shoes were at an all time high.
With all of their success came business disagreements and family battles. In the 1980's the company was resting with Rodolpho's son, Maurizio Gucci. By 1989, 50% of the company had been sold to a group out of Bahrain, called Investcorp. Things continued to go downhill for Gucci, as they were hastily expanding their product lines to include sunglasses, fragrances, and more. This rapid expansion led to a financial downfall for the Gucci brand, and in 1993 Maurizio Gucci sold the remaining 50% of the company to
Gucci on sale Investcorp.
